Man Made Disaster Essay Example for Free

Man Made Disaster Essay Free and compulsory education to all children up to the age fourteen is constitutional commitment in India. The Parliament of India has recently passed Right to Education Act through which education has become fundamental right of all children of age group 6-14 year. The site Education for All (EFA) in India presents up-to-date information regarding activities initiated in the field ofelementary education in India. It presents National Policy on Education (1986,NPE) its Programme of Action (POA, 1994) as well as goals and objectives of Education for All in India. A separate section is devoted on to District Primary Education Programme(DPEP) in terms of its framework, planning methodology adopted in developing District Primary Education Plans. Sarva Shiksha Abhiyan (SSA), launched in 2001is the most recent initiatives of the Government of India, which presents its guidelines, planning methodology, data on elementary education created under District Information System for Education(DISE), list of districts covered, addresses of state implementation societies and outcome of the research studies conducted on schoolattendance, teachers absenteeism, out-of-school children, mid-day meal and many other aspects of elementary education in India. The site has got separate channel for Educational Management Information System (EMIS) and presents school, district and state report cards as well as elementary education in rural and urban India and DISE Flash Statistics and analysis of data in the form of Elementary Education in India: Progress towards UEE, Analytical Report for 2006-07 and previous years. In addition, district-specific information on key variables concerning all the aspects of universal elementary education (UEE) is also presented. The site presents recent activities towards Rastriya Madhyamik Shiksha Abhiyan (RMSA) which is the most recent initiative of Government of India to achieve the goal of universalisation of secondary education (USE). It has got separate channel for educational statistics and presents Selected Educational Statistics brought out by the Ministry of Human Resource Development (MHRD) for different years. In addition, the site also presents state and district-wise population(male, female total, sex ratio, child sex ratio (o-6 year), density of population, population by religions, workers and non-workers and other such variables) and literacy rates (male, female total, rural and urban areas and scheduled Castes and Scheduled Tribes) based on 2001 Census. It also presents book reviews, educational links, UNESCO-UIS software for educational planners and many important documents such as common school system, modules on district educational planning and projections and forecasting of population, enrolment and teachers all which are important for those interested in educational planning and administration. It has got a separate channel on educational planning covering training at district (DIET), block, cluster and national level.

Such A Long Journey Essay -- Literary Analysis, Mistry, Character Anal

Rohinton Mistry’s â€Å"Such A Long Journey† is the story of turbulent life of Gustad Noble and his family, who lives in Khodadad Building north of Bombay. The story portrays the series of events such as his son Sohrab’s refusal to attend Indian Institution of Technology, hardships faced by his friends and family, political turmoil and chaos caused by the war between India and Pakistan. Gustad transforms from a stubborn, materialistic and awful person to an open-minded and more adaptive to circumstantial changes in his life. Ultimately, Gustad Noble journeys to a greater understanding of his role as a father, friend and citizen of India. In the story, Gustad is shown as a loving and caring father who is passionate about the future of his eldest son, Sohrab. He bears many grievances from past which have limited his possibilities of becoming successful in his life and wishes to fulfill his unaccomplished desires through his son. Sohrab’s intelligence and brilliance at home and school assure his parents that their son is very special and is capable of doing anything in his life. His father starts making predictions that someday his son is going to become an aeronautical engineer, architect or research scientist. In addition, Gustad is glad that his son also shows interest in family tradition of furniture building when he says â€Å"it must be in the blood, this love of Carpentry† (Mistry 65). He endures all the hardships and encourages his son to comprehend the idea to study at the Indian Institute of Technology (IIT). â€Å"And the Indian Institute of Technology became the Promised Land† (Mistry 6 6) indicates the extent of Gustad’s predetermination and resolution about the future of his son. The attempt made by Gustad to protect and save his s... ...andhi and Shiv Sena. Gustad learns that his friend is a profound thinker â€Å"It occurred to Gustad he had been doing his friend a grave injustice all these years, regarding him merely as a joker† (Mistry 74). Gustad plays with sentiments of Dinshawji and motivates his friend to help him in bank deposits as â€Å"the worse Gustad felt at having to dupe his sick friend who was now willing to break banking laws and jeopardize his job and pension this close to retirement† (Mistry 144). He blames Dinshawji for his provocative behaviour towards Laurie. He warns Dinshawji that if he doesn’t stop bothering Laurie, he will lose his job and pension but Gustad was more concerned about his deposit. Dinshawji shows great resolve and courage in withdrawing the money five days ahead of schedule, then collapses and dies in hospital. Gustad is apologetic to Dinshawji for exploiting him.

Amerindian Legacies in the Caribbean

Topic: â€Å"The Amerindians have left a legacy that forms part of the Caribbean Civilization. † Discuss. The Amerindians have left a legacy that forms part of the Caribbean Civilization. The Amerindians were two groups of people having completely different personalities. One group was the Arawaks or Taino which occupied the Greater Antilles and the other was the Caribs or Kalinago which occupied the Lesser Antilles. The Arawaks were a very peaceful group of people; slim and short, but firmly built. The Caribs on the other hand were very aggressive people and were taller and had a bigger built han the Arawaks.The Caribs were also cannibals and some people assume that is why they were bigger than the Arawaks. Despite their differences in personalities, they had a similar way of living. They were both excellent fishermen, craftsmen, farmers, handymen and doctors. Since they were naturalists and believed in the environment, they made use of the natural resources they had in order to survive. After the Europeans settled on Amerindian territories, they raped their females, killed and overworked their men and ate their produce.Disease and famine resulted in a rapid decrease in the Amerindian population. Hundreds of years after, Caribbean people still benefit and utilize the legacy of the Amerindians such as place names/ words, food/cuisine, architecture and handmade materials. Long before Christopher Columbus arrived in the Caribbean Sea, the Caribbean was still relatively â€Å"new'. This allowed the early settlers; the Amerindians, to give names to countries, places inside those countries, animals, food and other objects for the first time. Some of these names are still utilized.The Amerindians called Barbados â€Å"Ichirouganaim†, St. Vlncent â€Å"Hairoun†, Dominica â€Å"Waitukubuli†, Jamaica â€Å"Xaymaca† and named a lot of other Caribbean territories. They gave names to places in Venezuela, such as Tacarigua, and in Trinida d such as Piarco and Tunapuna. They still have their names. The names of some of our fruits, vegetables and other words were derived from the Amerindian words. Some of these words were maize, from â€Å"mahis†, barbeque, from â€Å"barbakoa†, guava from â€Å"guayaba† and hammock from â€Å"hamaca†. In some countries like Dominica and St.Vincent, animals named by the Amerindians still survive. The agouti (rat), manacou(opossum), touloulou(crab) and iguana are some of the animals that still have their Amerindian names. There are plenty more words that we use derived from the Amerindian languages. This contributed to us not being limited to the more â€Å"formal† languages of empire (Spanish, Dutch, English and French) and having our own varieties of Creole between Caribbean countries. The Amerindians were excellent farmers and cooks. They left us a lot of crops and some of their ooking techniques.Both Arawaks and Caribs had diets of meat and vegetab les, but the Arawaks had a more vegetable based diet and cultivated a lot more than the Caribs. They cultivated cassava (yuca), sweet potatoes (batata), corn (maize), squash, peanuts, pineapples, beans and peppers. Most of these are indigenous to the Americas but continued to grow thousands of years after in the Caribbean. The Amerindians ground the roots of the Cassava (yucca) into a powder in which they baked cassava bread. The Amerindians snowed us now to cook; bake, boil, stew and arbeque (cook slowly over open fire).They also taught us how to remove the poison from the cassava roots so it can be made edible. Another thing they did was cook or roast the corn and eat it from the cob. They also grew tobacco and cotton in which they wove hammocks and made clothes and cigarettes. The Amerindians were their own doctors as they used the leaves, roots and barks of certain herbs to heal certain illnesses and diseases. Sage, sweet grass, bitter root and others were used to help the unhea lthy regain their energy and wellbeing.Information of these herbs has been passed down to us, and that is why our grandparents believe we should drink these teas to remain healthy and clean. The Amerindians used to build a lot of things from stone, bone, shell and wood; metal was not familiar to them. They carved the wood from tree trunks to make canoes for fishing, used clay to make pottery, straw to make baskets and calabashes from the opo squash tree. They also left petroglyphs that when read, showed us certain practices that we continue to use today.The anoes are used mainly in the Caribbean countries with rivers to fish, the clay make plates and flat trays for baking, while the calabashes stored food, molasses and drinking water. The Amerindians made Jewelry by hammering gold nuggets into artistic pieces and connecting bones andor shells of small animals and wearing them on various parts of the body. They made their own houses from wood and/or straw with their original gable de signs. Even after thousands of years, the people of the Caribbean make use of the legacies passed down to us from the indigenous people; Taino and Kalinago.

The Theme of Racism in A Raisin in the Sun - Free Essay Example

Sample details Pages: 8 Words: 2547 Downloads: 1 Date added: 2019/04/01 Category Literature Essay Level High school Tags: A Raisin in the Sun Essay Did you like this example? The text in the book A Raisin in the Sun by Lorraine Hansberry was happening in the early 50s-late 50s in Chicago where racism was a huge issue in all aspects such as education, employment, and housing. One of the preexisting conditions or problems thats still going on the society is racial segregation and discrimination. Even though the Supreme Court overturned the separate but equal doctrine in 1954, we all have implicit| hidden bias by nature. Don’t waste time! Our writers will create an original "The Theme of Racism in A Raisin in the Sun" essay for you Create order This is still a prevalent issue in our society currently as people have stereotypes and prejudice mainly towards women, Muslims, Latino, and minorities, and especially Black or African- American people and their communities. Everyone is striving to get the American dream; as for the Younger family described in A Raisin in the Sun, they are denied the pursuit of the American dream because they are African-American. Some people have to work harder like the Younger family did. In this time period, while white people still have better treatment or easier access to housing and better opportunities, African Americans, such as the Younger family, have to work harder in order to have a better way of living. Part of their American dream was to live in a better place, but the Younger family did not have the right amount of money to do so. They lived in a two bedroom apartment at Southside Chicago. The son didnt have his own bedroom. He slept on the living room couch. In addition, they didnt have their own bathroom. They shared a bathroom outside the hallway with other neighbors living nearby (Hansberry 27-28). It seemed like this family did not had any privacy at all and they were all cramped up into one small area. During this time period, Walter drove other rich people around while Ruth and Lena were servants. Their socioeconomic status was low classified as the servant class or working poor class. (Constantakis 141). In addition, Drake and Cayton said similar to the Youngers situation, only 64% of black women and 34% of black men were servants or housemaids in the city (Gordon 123). There werent a lot of resources or opportunities that was a great benefit for the African Americans. Constantakins stated that segregation and discrimination increased rapidly during the time period of 1950s and 60s in Chicago (142). However, this affected Black people and their communities negatively as there were limited opportunities. For instance, for housing, the Black people were restricted to reside in housing projects that were often crime ridden (Constantakis 142-143). Also more black people didnt get jobs or lost their jobs more often the white people (Gordon 123).The Younger family was facing a lot of financial struggles when they lived in the apartment. One example is when the Youngers family had to work so hard to get money. Being African American, Walter and Ruth did not get the right amount of pay to what they were doing. Getting the check was their only hope to change or turn their lives around. In the text, Ruth was talking to Walter saying: They said Saturday and t his is just Friday and I hopes to God you aint going to get up here first thing this morning and start talking to me bout no money cause I bout dont want to hear it (Hansberry 29).Based on their financial situation, the first thing that comes to their mind is money. At some degree, I could see and agree why Ruth was frustrated when she was talking to her husband, Walter about the check coming in. First, its not even her money. Its her mother in law (Lena) and they dont know what was going to be her motive once Lena gets it. Second, until then, just like every other Black or African American families, they had to struggle to meet their ends financially, mentally, and physically such as having food, clothing, and paying their bills on time. Even though the White families in the 1940s and 50s paid around the same amount of money for housing, the Black families living arrangement was different, such as no electricity and less space (Gordon 125). Also Ruths son, Travis, was asking Mom briefly if the check was coming and that he needs fifty cents for school. Ruth said to him Well I aint got no fifty cents this morning. I dont care what teacher say. I aint got it. Eat your breakfast, Travis (Hansberry 31).I feel the struggle thats happening in this scene. She was going through an economic hardship like other Black families where they cant afford to give their child what they need in terms of school or personal stuff like entertainment wise. They were struggling to survive. Every penny or any type of money they got, they made sure they spent it wisely and not just gave it away carelessly. However, money was a root or a main cause in the Youngers family. In the play, Walter said to his sister, Beneatha, Have we figured out yet exactly how much medical school is going to cost (Hansberry 40).This seems like a financial burden on how much money was allotted only to the sister to further her education. This caused resentment or envy on Walters behalf since he does no t have enough money to spend on what he wants for himself and the family. Money was a financial problem on how it affected the children in the parents relationships of black families. When the mother couldnt give her son the money that he needed for, Walter stepped in and provided his son the money for his basic needs. Walter said, In fact, here is another fifty cents. Buy yourself some fruit today-or take a taxi cab to school or something (Hansberry 34). I found this to be interesting and loved the fact that even though they were struggling money-wise, the father went out of his way boldly to give his son what he needed. Thats what every Black or African American family really wants their children to see their parents as role models and depend on them for anything to give it to them. Young children shouldnt experience financial troubles when the parent cant even give them 50 cents to school. It was part of their life as they were in poverty. It seemed a little bit heartbreaking to see that as a parent, Walter would feel more as a failure that he cant gi ve his son the little money he needed it for. Racial segregation or discrimination played in the story was played through several characters. One of the characters was Karl Lindner, who was a representative of the Clybourne Park Improvement Association for the New Neighbors Orientation Committee. Clybourne Park is an all-white neighborhood and he is the one that took control over the neighborhood and made sure he had the right type of people he wanted to see living in that community. In the text, Linder said, Im the chairman of the committee- go around and see the new people who move into the neighborhood and sort of give them the lowdown on the way we do things out in Clybourne Park(Hansberry 115 ). It seems like he was entitled and wants to be mean to the people who he has disapproval of into moving in the perfect neighborhood he wants. This welcoming committee seems like it had contradictory attitudes and behaviors of people getting along together. In the text, Linder stated to Walter, Beneatha, and Ruth, I want you to bel ieve me when i tell you that race and prejudice simply doesnt enter into it. Its a matter of the people of Clybourne Park believing, rightly or wrongly, as I say , that for the happiness of all concerned that our Negro families are happier when they live in their own communities (Hansberry 118). Gordon described Linders statement that he was having the same beliefs upon segregation similar to the people that reside in the urban northern part of Chicago (Gordon 129). This is an example that could led into the cognitive dissonance theory. This was quite disturbing when Karl said it out bluntly that black people should not be in this type of neighborhood. He definitely pulled out the race card. As the chairman of the new people orientation, instead of welcoming them with open arms and letting them join the neighborhood peacefully: he was full of pride and told them how he felt about them moving in. Instead, he thought giving them money as an alternative would be a better solution for them to forget the house. They Younger family denied their money because they just want to get out and live or integrate in a better neighborhood. These people came from Southside Chicago living in the slums. Black families, like the Youngers lived in hazardous living conditions in their apartments. Gordon described it as indestructible contradictions to this state of being with the rats, roaches, worn furniture, and over-crowded conditions (Gordon 127). Who wouldnt want to live a better life at a good neighborhood? It seems that Karl was afraid to see change and was living this utopian fantasy that things would only run good if theres only white people in the neighborhood. Moreover, Gordon stated some of his concerns about segregation and racism. In reality, theres no exact term called white folks neighborhood except for those that clearly wants to be prejudiced or people that are open to have or accept racist ideas (Gordon 125). When Linder was saying those racial| prejudiced comments, he didnt know how it would affect the other characters and their actions. When he received an angry reaction from them, Linder said, Well i dont understand why you people are reacting this way. What do you think you are going to gain by moving into a neighborhood where you just arent wanted and where people can get worked up when they feel that their whole way of life and everything theyve ever worked for is threatened (Hansberry 119).Based on this, Gordon stated there could be a possibility of fear in integrating diverse people in the same communities (129).According to one of the Supreme Court decisions made in 1954, negroes and white inter-marrying will be a common thing and the white race will go downhill (Gordon 129). It seems to me like he was contradicting himself in the whole situation .Also it seems or feels like it is unfair that a white man tried to threaten the Younger family if they moved into the neighborhood they wanted to be in. Furthermore, it seems like hes making an assumption or stereotype about Black people being around Black people is risky and a danger to the society. In addition, if the roles were reversed or be a double standard, the white people would probably have the same reaction like the Youngers family had. Another character that demonstrated racial discrimination or segregation throughout some of his lines was Walter, the son of Lena Younger. There was a scene when Walter was talking to Mama about his life. He said: Mama sometimes when Im downtown and I pass them cool, quiet- looking restaurants where them white boys are sitting back and talking about things Sitting there turning deals worth millions of dollars ¦ sometimes I see guys dont look much older than me (Hansberry 76).It seems like Walter wishes he could live this type of lifestyle with his family. He is envious when he sees people his age living better than him and having more fortune than him- emphasized more on their skin color. This is interesting to see that Walter has a dream or vision on how he wants to live his life someday. He categorizes himself as a poor or middle class but hes trying to elevate himself to be successful like the white people. In another act of the play, Walter was talking to his wife, Ruth about his dream -on having a business negotiation with Willy is still not done. Walter mentioned: Why? You want to know why cause we all tied up in a race of people that dont know how to do nothing but moan, pray, and have babies(Hansberry 89). It seems like Walter cant get his dream accomplished because he was making a general stereotype that what all African Americans only do and why they are not successful. Not all Black or African Americans are about that lifestyle. It feels like Walter has a sense of internalized racism. In other words, Walter absorbed all the prejudiced or racist comments in his mind that comes from the dominant group that has been talking down towards his racial group. Eventually, this information bombarded him and made him have self hatred towards his own race. This led to Walter into becoming racist towards his own idea. Therefore, I dont agree what Walter was stating about his own race to be true. There are some African Americans that are struggling and hustl ing to live a better life for themselves or their family. For instance, Lena Younger, the mother of Walter, wasnt satisfied on how she saw her family living in the apartment together and werent getting along. With the insurance money that she had inherited from her husband that passed away, she decided to live her American dream: to buy a nice house for her family in a very nice neighborhood -Clybourne Park. In the text, Lena was telling Ruth Them houses they put up for colored in them areas way out all seem to cost twice as much as other houses. I did the best I could (Hansberry 95). This seems like these racist laws that they put up for colored people were given unfair treatment to grant them access to equal opportunity of housing like the European or Caucasian people. Although she got a new house. it felt like she had to go out of her way even more to find a house thats not only good for her family but was financially stable for her to buy the property. When Lena brought the hous e in Clybourne Park, she was trying to prove a point in the society. Mama insists on having her family permission or approval to stop the economic oppression that was happening in Chicago during that time period of segregation (Gordon 127). To sum it up, there was a lot of racial segregation and discrimination going on throughout this time period (1950s-1960s) for African Americans. As this was a tough battle to fight and break the cycle of segregation, Black people and White people should be created equally and having the same type of assess to having the same types of jobs and housing. They shouldnt be treated differently because of their skin color. We need to come together as a whole and create peace and not destroying each other. Works Cited A Raisin in the Sun. Drama for Students, edited by Sara Constantakis, vol. 29, Gale, 2012, pp. 131-155. Gale Virtual Reference Library, https://link.galegroup.com.lehman.ezproxy.cuny.edu/apps/doc/CX2279600018/GVRL?u=lehman_mainsid=GVRLxid=ca7e8536. Accessed 11 Dec. 2018. Gordon, Michelle. Somewhat like war: the aesthetics of segregation, black liberation, and A Raisin in the Sun. African American Review, vol. 42, no. 1, 2008, p. 121+. Academic OneFile, https://link.galegroup.com.lehman.ezproxy.cuny.edu/apps/doc/A194963506/AONE?u=lehman_mainsid=AONExid=ac1125d9. Accessed 11 Dec. 2018.

The story of an hour by Kate Chopin and Death by Scrabble by Charlie Fish Free Essay Example, 1250 words

Comparison Of Two Stories There are two stories which we’ll be taking into consideration. To begin with, let’s discuss the authors of both the stories. The first one is a short story â€Å"The story of an hour’’ by Kate Chopin. This story is popular mainly because of its surprise ending which shocked the readers. In this story the writer explores a theme for which she is famous for. The other story that we will be discussing is â€Å"Death by Scrabble† by Charlie Fish. By its title name we can guess that the story is related to the popular game ‘Scrabble’, the author himself is an avid Scrabble player and wrote this story thinking â€Å"What would happen if a game of Scrabble had the highest possible stakes? Life and death? I wanted to write a story that felt like a Twilight Zone episode† The first story â€Å"The Story of an Hour† starts with Josephine, sister of Louise Mallard who is a heart patient, telling Mrs Mallard about the shocking news of her husband’s death in a railroad accident. On hearing this shocking news, Louise runs to her room, locks it, and sits there looking out at an open window. We will write a custom essay sample on The story of an hour by Kate Chopin and Death by Scrabble by Charlie Fish or any topic specifically for you Only $17.96 $11.86/pageorder now She is going through a mix of emotions at this point of time and suddenly starts realizing and feeling that she would now lead an independent life, a life in which she is free to do whatever she wants, even though her husband never oppressed her from doing so yet she feels that somehow unknowingly one does get oppressed out of kindness and so she wants to live a free and an independent life. She feels ecstatic with her newfound independence though she loved her husband too, but tells herself that none of that matters anymore. She then opens the door and goes down again with Josephine when suddenly sees her husband Mr Brently coming from the front door, he was alive and neither had he been in any accident nor was he aware of it. Josephine screams seeing him and doctors come and pronounce Louis dead of a heart attack which was brought on by happiness. In such an unbelieving way, the author twisted the whole story giving the readers a very shocking end . While â€Å"Death by scrabble† begins with a man who is hating his wife on a really boiling hot afternoon. This man hates his wife more than anything, but still he hasn’t spoken to anyone else but her since three days. The couple starts their game with the word ‘begin’ on the board. During the whole game the man wants letters like ‘murder’ or anything which would show his hatred towards his wife. The story gets interesting when the man starts noticing that the words on the board are actually choosing their future because apparently the whole game is ‘jinxed’ as it was one of their words on the board.

The Movie The Emperor s Club - 1050 Words

The movie, â€Å"The Emperor’s Club† tells a story concerning a passionate and principled teacher, Mr. Hundert, who finds his world a little shaken when a new student, Sedgewick Bell walks into his classroom. Mr. Hundert teaches at Saint Benedict, a private school for boys. The movie begins with Mr. Hundert stating that a man s character is his faith and that for the most of us, our stories can be written before we die. This movie is very powerful, regarding principles, virtues, and ethics that revolve around a teacher. William Hundert is a highly virtuous man who loves what he does. He hopes that he has an impact on his student by his teachings and inspires his students to be ethical and moral. He teaches Roman and Greek civilization and truly enjoys it. Hundert believes that by teaching young boys at St. Benedict with influence, he will mold their characters into his life s work. When Hundert meets a new student, Sedgewick Bell, things get complicated. Sedgewick is a young unhappy man, who is a troublemaker that cries out for attention with his behavior and claims to be a know it all. Hundert decides to meet with the boy s father, who is a US Senate, in an effort to motivate his son who is having trouble at school but instead learns the cause of the problem. The father tells Hundert the limits of control over his son, states â€Å"You, sir, will not mold my son! I will mold him,† and that his only job is to teach him the facts out of a textbook not to influence him. Mr.Show MoreRelatedHollywood Writers And Directors Do Not Have Essay1262 Words   |  6 Pagesto avoid stereotyping ethnic characters A successful movie is decided by gross revenue of the movie. Most writers and directors base on the world s histories, the reality society, and the favorite people s style to make their successful movies. Indeed, the writers are responsible for writing the script. 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P G in China Free Essays

string(48) " cities such as Beijing, shanghai, Changed etc\." In 2008, PG has become a company with the 6th biggest market value, and has a sale of approximately $45 billion. In 1988, PG entered the market in the Great China Area due to the potential customers and profits hidden behind it. Up to this date, PG has established 0 joint ventures and proprietorship in major cities like Guanos, Beijing, Tannin, Shanghai, etc. We will write a custom essay sample on P G in China or any similar topic only for you Order Now In this dissertation, we will carefully analyze its international operations in the Great China Area and examine the factors that made its success. We will first analyze the reasons why it entered China in the first place by looking into different aspects of China’s overall image. Then, we are going to look further into the operational strategy it uses to keep itself functioning. We will also examine the procedure of how it manages its staffing across the sea and hires local employees. Besides, we will talk about TTS marketing strategies in the Great China Area market by looking into the ops (Products, Price, Promotion and Place) of P China and P Hong Kong. Reasons to enter the Great China Area It is reasonable and necessary for international corporations such as P to enter the Great China Area market. Reasons as following: Increase the sale; Decrease the cost; Increase the popularity; Meanwhile, it is also really important to analyze the risks for entering the market. Here is the risk assessment for entering the great China market. The risk assessment based on following six elements: political stability–the stability of politics and overspent, the more stable the better; market chances–the number of customers and the purchase power of customers, the higher the better; economic development and achievement–the growth of economic and the expectation for the future, the higher the better; legal impediment-?the restriction from the law, the less the better; physical impediment–the restriction from resources, the less the better; differences in terms of culture- -to what extent is the domestic culture different from foreign cultures. The political stability in China: China is a socialist country and always controlled by en regime–the communist party of China. The government has high control in the country and do not need to worry about other regime within the country. Therefore, the political stability in China is good for investing. The market chances in China: China owns the biggest population in the world. The potential market in China is huge, especially when the need for imported goods grows so fast in recent years in China. The economic development and achievement in China: China keep growing fast in recent year and the growth rate keeps rising. In 2007, the GAP growth rate was 1 1. 4, and the GAP as 24. 6619 trillion dollars. In 2008, the GAP rise to 30 trillion dollars. According to the data in terms of GAP and the growth rate, the economic environment in China is appropriate. The legal impediment in China: China’s legal system is new in the world after the reform. There are some bugs on laws exist in China and some people or company utilize it, and there are some unreasonable laws exist. However, the Chinese legality system keeps improving and the relative laws to foreign company are always good for investors. In terms of legality system of China, it is good for entering and investing. The physical impediment in China: the land area in China is 960 million square kilometers which ranks 4th in the world. China is also a main energy import and export country in the world, with the north temperate zone having the most. Overall, China owned lots of resources and has potential. The difference in terms of cultures: There are many differences between the eastern culture and the western culture. China is a socialist country and most western countries are capitalist country. The language is also a problem, Chinese is one of the most difficult languages in the world ND the Chinese culture is the oldest culture olives in the world. Nowadays Chinese are willing to touch new culture and lean new technologies. The culture difference could be a problem meeting in China. Overall, China as a stable-politics country with high growth rate is a talented market and the risk for entering is acceptable. Operational strategies of PG China Procter Gamble (PG) entered Chinese market in 1988, PG and Hutchison Hampton LTD. Had a joint venture together and invested Procter Gamble China LTD. Company with 70% and 30% company share respectively. PG takes advantages from the joint venture PG china Ltd. The company has more stable financial resources and larger economies of scale. More importantly, could share risk with its partner initially in an unfamiliar international market. PG China set its headquarter in Guanos. It cooperated with its first partner for operation—–the Guanos soap factory Ltd. PG China kept the factory core product, Joshua brand shampoo, and bought out its rest products and stop the production. This local partner is very helpful to PG. Guanos soap factory has its own production factory, mature supply networks, good local brand reputation, some profitable reduces and local distribution and sale networks. Moreover, Guanos soap factory has connection with Guanos government which helps receive supports and benefits from government. From the current point, this is one successful case for international cooperation. PG China did adequate marketing research for Chinese market. The company firstly chooses some product categories which has lower entry restrictions such as hair care products, skin care products. Meanwhile these product categories are very profitable and have huge growth space with perspective of market development and product development. This is one of the important reasons why China could continue growing in a fast speed after it entered China. In order to save cost, increase profit and better control operation, PG was looking for more local partners to produce its products. So far, PG owns or controls more than 1 0 subsidiary corporations around China area especially in big cities such as Beijing, shanghai, Changed etc. You read "P G in China" in category "Papers" PG learnt a lot from its first partner—- Guanos soap factory, the company selects its partners with requirements. That is the partner company should be in small size but could fill gaps in PG’s value chain. In this way, first of all, P could use its size and brand reputation easily control or take the major part in the corporation to keep its operating stability. Then, P could use partners resources for local production, distribution or even social networks and more. Two companies could arrange a co-specialization situation. However, P also had problems from its partners especially in the area of washing powder. For example, the cooperation with Beijing second daily chemical factory. The factory used to have its panda brand washing powder products. After the factory joined P and became P panda washing powder factory, the reduce and brand were kept. During the operation, the factory campaniles that P smaller its brand logo image on the product which may affect its brand reputation and consumer reputation. On the other hand, some employees left the factory and set up their own Company to produce similar products as panda brand washing powder product which involves within copyright issues. Similar problems happened when P China cooperate with Changed oil chemical factory. P china should do more research about the culture of Chinese companies. They are very protective about their own brand and reputation. They are afraid of losing control, and lots of facts show that they may use illegal methods to â€Å"protect† their profits. The lessons P learnt from failure cooperation will help them gain experience and better collaborate with Chinese companies. China could not be successful without its efficient and effective distribution and sale strategies. We mentioned, P has many local partners around China and the company used its size and big brands take over the control in the corporation. In this way, P can fully use local partners distribution network resources without influence. P has different progress and use different methods for underside market and urban market. The marketing teams are better specialized and tasks are more specific. The operation will be more efficient and effective for different markets. Work with distribution partners. The company has both whole sale partners and retailer partners. P formulates concrete policy to benefit both types of partners. And the company is currently seeking corporation with big franchisee retailers such as Walter. P has a complete and mature system to manage its distribution network. Logistics Management P has a chosen a reliable third party logistics service provider to be in hare of almost all of its products’ distribution-?Bagging Logistics Group. With the special â€Å"door-to -door† service and the principle Of â€Å"Customer comes first†, Bagging has built a big logistics operating network throughout China for PG, and by having thousands of well-trained workers performing the â€Å"door-to-door† service to consumers, it saves PG 6 million every year of cost on logistics. Inventory Management Fist of all, having a good sale on its products implies that it has to control every kind of its goods at an acceptable quantity, for example, PG cannot increase the production of Durable intensively just because it is earning none, because it has a high externally cost to the environment, which government will raise the price of it. If PG is having too much inventory of Durable batteries while the price of it is increasing at the same time, the sale will see an instant drop, and this gap between production and consumers’ will to purchase it would even lead to diminishing of the brand. Therefore, P has to conduct very serious speculation and forecast before it decides how much inventory it is going to have. Vendor-Managed Inventory is the strategy P prefers to use when it comes to dealing with inventories in Great China Area, a market with tens of thousands of suppliers. The vendors has an agreed inventory of P’s products kept in their through the communication with the provider through a information system, EDI (Electronic Data Interchange). In this information system, effective and useful information is exchanged between the producers(I. E. , PG) and the vendors, so PG will know when a vendor needs more inventory in his store and can make quick adjustment to it. In this process, a third party logistics providers can also be involved and adjust and demand and supply to ensure the vendors has the squired level of inventory, which greatly reduce the cost of the transferring of the inventory. Human resource management of China Richard Duper, the former CEO of PG, once said: † If you leave our warehouses, money and our brand here, but take away our men, we will be nothing; however, if you take away all our warehouses, money and our brand but leave our men, we will rise again. † PG has entered Chinese market since 1988, more than 25 years. It currently has more than 7000 employees around great China area. Effective human resource management is one of the keys that made PG China’s success. But how exactly does P manage its staffs exactly? Systematic Advantage Localize its team: back in 1 988, P China has more foreign employees than Chinese, but now 98% of P China’ employees are local people. Local teams could help better fit into local market and save labor costs. However, PG still keeps its core positions for foreign employees. For example, the research and develop department, most positions in top management. In this way, PG ensure it fully control the company and make strategy decisions. Efficient training system: PG has standard and complete training system for its employees globally. The training helps every local employee understand the job itself and the company. Therefore, employee could better understand how could they contribute the company and have better career opportunities. Nice working environment and transparent rewards and punishment system: PG try to build nice working environment for its employees. The company set standard for employee treatment and try to build friendly and fair company culture to raise its employ satisfaction. Therefore, employees are more motivated and they have higher loyalty for the company. Meanwhile, has a transparent rewards and punishment system in order to keep employees’ motivation. Selection system: P has very complete employee selecting system and the company is willing to train inexperienced youths. It has connections with various education institutions around great China area. International Staffing Local hiring P owns more than 50 branches in China, and every branch is open for the first round of employment. P does not need the person to have the matching experience for the job position that he is applying for, however, basic concept and professional skills is required. After filtering the original applicants, the remaining applicants will be sent to P’s headquarter in Guanos for the second round, and also the last round of the interview. In order to make sure that the interview is unbiased and legitimate, at least 3 managers from headquarter in China are required for every interview. Also, given the fact that all the applicants need to spend a considerable amount of money, not matter living near or far from Guanos, all the expenses for every applicant are covered by China. The interview can be broken into four parts: Icebreakers, Questioning, Information Exchange and Final Appraisal. The Questioning stage is when the famous PG’s Eight Questions re asked. The questions are made by Human Resource Department in P’s headquarter in US, however, the way they are tested is different in the Great Chain Area. According to our interview in PG Hong Kong, the facial expression and the logics behind an applicant’s answer are what matter the most while in the IIS the completion and structure of the answer are major considerations, as P is trying to make its employees match to standard for even surpass the standard P set for its employees around the world.. In the Great China Area, the hiring of staff also follows the same principle that he company is always trying to emphasize: The quality and moral of the person comes first. Fresh graduates from a first-class university in China, due to their flexibility and competitiveness, are the type of applicants that P China adores the most. The data has shown that 90% of the new employees are university graduates from all over China. Expatriate Once an applicant is officially an employee of P China, a series of complicated and motivating training await for them. Due to the flexibility of college students, it is usually very easy for them to absorb the management mode and thinking model quickly. As a result, spends an average Of $30 million on over 1 00 expatriated staffs every year from US in order to better instill the values of the company into employees’ mind. For the expatriated employees, most of them are native American workers at managerial level, they are transferred to China mainly to train the â€Å"new born† employees, give managers at positions suggestions and be in charge of the interviews of applicants. Due to the great staff welfare policy PG has, managers from U. S are given a big increase on their salary for â€Å"compensation†, as they have to be exposed to a completely different culture ND pay more tax give that they are working in two places. However, because of the increasing caliber and standard of Chinese managers, a lot of them are actually being sent to headquarter in Ohio, U. S for further development. Data has shown that an average of 100 Chinese managers and 10 managers from Hong Kong are sent to U. S every year. Marketing strategies of PG China Products The products of household care category that PG offered in the Great China Area vary according to different regions. For example, in the mainland market and Hong Kong market, the following items are available as shown: China Hong Kong Detergent Ariel, Tide FAA Battery Durable Diaper pampers Pampers Indoor Fragrance Iambi Purr As can be seen from the data given, the types of household care products are quite different be;en China and Hong Kong. After our analysis, the following factors can give rise to this situation. Demographical Difference As a country With a huge population, China generates a great demand for basic household care product, I. E. , detergent. As a result, more kinds of detergent are expected in the Chinese market. Also, with more people from rural areas entering the city nowadays, detergents with a lower price (Tide, Ariel) compared to FAA are more accepted. Beside this, the increasing variety of people in China mainland indicates a more diverse demand when it comes to daily-use products. Hong Kong, on the other hand, tends to have a much smaller and less diverse population, therefore the need generated for many kinds of detergent is not very intensive. Also, Hong Kong has launched some of its own local brands ( e. G. , FUD(Axe), Lagoon) for batteries and detergent that already established great trust among consumers, making it harder for PG to have many brands to compete with them. Psychological Difference As said before, with the increasing variety of Chinese population, people are starting to have different demands and options on the kind of detergent they purchase as a result of the different kinds of fabrics and clothing materials they have. The increase of the demand implies that there need to be a more complex system of commodities, especially in detergent. However, when it comes to Hong Kong, as said before, the small population has somehow unified people’s need for multiple brands; besides, it is worth-mentioning that as a city that represents the modern culture and financial business activities, Hong Kong folks tend to care more about their personal image appearing to others, and this is mainly why there exists the demand for an indoor fragrance product (Iambi Purr) in Hong Kong. Price Price is an extremely important and most uncertain factor in the market. A setting of a price is to increase a product’s sale and generate profits for it. A good pricing strategy combines both the consideration of its own cost and consumers’ affordability, and is a reflection of the variable market as well. Being a company known for its reasonable prices, P has unique pricing strategies for its household care products. First of all, having segmented the market, P launched different sizes of detergent and charge them with different price to cater needs for detergent and batteries from different levels. For Tide 360, three kinds of package are being introduced to the market: 2. 9 for egg(an average of Y 0. 97 /keg) ; YE. 9 for egg (Y 10. 5 /keg) and 15. 9 for 1. Keg (Y 9. 6 /keg). To capture the market in less developed areas, P has produced an â€Å"economical package† of 34. 8 for 5 keg ( 6. 96 / keg). What is more, due to the wider spread of thriftiness, P uses odd-even pricing more intensively in the Great China Area than it does the North America. In a supermarket, prices like Y 2. 9 , *11. 9 can often be seen when we look at some of the batteries and detergents sells, in order to make consumers consciously think that the price is collaboratively set after a series of considerations, and thus view the items as cheaper and a lot more worth- buying. Also, for products like Pampers, aims to use skimming pricing strategy to maintain its market place. Targeting at groups with higher income, this strategy makes Pampers more expensive than the rest, thus creating the feeling among consumers that Pampers are better than other reduces in terms of quality standards, effects and values. It is also worth- mentioning that with this strategy applied to shampoos such as Heads , Swanson, P has made an instant success, gathered larger group of consumers and increased the customers’ loyalty by a great deal. Last but not least, PG sets its price by paying a great deal of attention to the moving direction of its competitors, mostly from Milliner, to say in other words: is constantly adjusting its price according to the movement from Milliner in order to remain competitive in the field. In 2013, due to the economic downturn in the Great China Area, Milliner has been forced to lower its price in order to keep the original consumers they have. The price of a egg package Mom, a leading brand in detergent owned by Milliner, has decreased from YE to Y 33. 4 , half as expensive as it used to be. As a result of this practice, PG decreases the price of Tide of the same package from 38 to Y 32 , a little bit less than Milliner, just to keep getting hold of the market. As we can see from above, low price strategy is also an important strategy that helps PG to stay firmly in the business. Note: American Dollar 1 = Y 6. 206; Canadian Dollar $ 1= *5. 780 Promotion As one of the strongest and most competitive commodity company in the world, what sort of promotion techniques should PG have in order to generate new demand and face the challenges from the variable Chinese market? Increasing the number of its brands. Up to this date, PG has over 300 brands covering fashion industry, health, household care products, cosmetics, perfume and food, etc. With a large coverage in the market, PG does a great job in bringing in everyone’s attention. Also, Sometimes, the brands in competition with each other are tooth from P, making profit for What is more, due to the trust built in customers in Chinese market, it is very easy for P to sweep out other local brands and develop at a steady pace. Advertisement For large companies aiming for the whole market, advertising is without a doubt a very useful â€Å"weapon† for the company’s growth In long stand. A good advertisement cannot only bring the company massive profits, but can also build a good brand image for the company as a whole. Large amount Of investment In 2011, PG spent Y 33. 26 billion in the Great China Area, over six times than what it had spent ten years ago. Besides, it is worth-mentioning that the total expenditure on advertisement in 2011 was *55. 89 billion , indicating that views the Great China Area as a very important market. It is shown that among ten brands with the most advertising expenditure in 2005, half of them are PG’s brands. Appropriate and effective content The common technique it uses is by comparison: the person in the clip will usually show the difference between P and other brands. Tide and Durable are typical examples for this; Also, P will have a professional presenting the daily problems, and then provide the solution by introducing a ewe product. Oral-B in the health category is an example of this technique. Both techniques successfully capture consumers’ needs and make them want PG’s products even more. Good choice of people Having a person everyone loves in the advertisement certainly means more people will start thinking about the products, and P is always wisely choosing the person in the advertisement to make sure it generates a great effect in its potential market. Philanthropy as another advocating method In 2007, donated *7. 5 million to China Education Development Foundation, initiating the â€Å"Quantifications]ahoy† (National Healthy Education Plan); In 2010, spent another million on aiding China Social Welfare Foundation, mainly for letting children from less developed area have a better Children’s Day (Novo. 10th); From 2007 to 2009, PG has donated 4 million three times consecutively to Project Hope in order to help kids who cannot finish school in China; In total, PG has donated to build 131 elementary schools in China from 1 991 to 2008, and it has been planning to build 200 by the end of 2010. Etc. Place On Gag 18th1988, entered China as a join venture with two soap companies and a foreign trade corporation in Guanos. After two months, Head Shoulders, the first brand PG has in the Great China Area, was launched, and in only two months, more than 95% Of the population in Guanos has known the brand. After twenty years of development, PG has now become the biggest commodities company with a sale of almost 18 billion every year in the Great China Area, making China the second largest market throughout PG’s global operation. When P first entered China, China was still going through the stage of reformation and opening up. Gudgeon Province, where Guanos is at, was one of the few regions that darted trading with other countries, which provided a great deal of opportunity for foreign companies like and Milliner. Studies have shown that an estimated value of 26. 2 billion dollar per year is created solely from foreign direct investment during the period between 1979 and 2007, while in 2007 the FED was even increased to 74. 8 billion dollar. Also, it cannot be denied that the caring policies towards the infrastructures and resource allocation are another major reason why P chose Guanos. With the construction of industrial areas and the introduction of less tax to companies, P saved a great amount of money on the start up cost, and thus was able to develop at a faster and steadier pace. Besides these, Guanos, as a terminal in the Peking- Guanos Railway, Guanos can provide P with a convenient distribution system and provide guarantee to the allocation of P’s products throughout coastal areas in China. Summary PG chooses enter China, an emerging market and place of resources. PG keeps the growth of its economies of scale, increases revenue and decreases cost. How to cite P G in China, Papers